From 2010- 2013, Air Pacific Ltd. instituted a major financial and operational turnaround, returning to its prior name, Fiji Airways, in the process. The airline had been known as Fiji Airways from 1958 to 1970, when the name was changed to reflect its regional standing. However, as CEO Dave Pflieger noted in 2012, the increasing prominence of Fiji as a tourist destination in the 2000s and early 2010s merited a rebranding of the national tourism office and the country’s national carrier.
Today, Fiji Airways operates in a growing, vibrant tourist hotspot. At a recent tourism industry conference, the Fiji Hotel and Tourism Association reported another record-breaking year, with over 700,000 people visiting the nation. The continued growth in Fiji's tourism sector, especially its growth in Asian markets, is due, in a large part, to the success of Tourism Fiji, the country’s National Tourism Office and Fiji Airways following the successful turnaround and rebranding of both entities–efforts that were led by Dave Pflieger. The airline's growth in China has been cited as a major factor, and as Fiji Airways continues to work closely with its homeland, further expansion across Asia is expected to represent the next chapter in Fijian tourism development.
About David Pflieger
David Pflieger - Senior Airline Executive