Virgin America’s "Red" seatback entertainment system offers passengers the ability to make in-flight donations to offset the environmental impact of their trip. This year, in celebration of Earth Day, the company matched all onboard donations made during the last week of April to both the Carbonfund.org Foundation and NatureBridge, a nonprofit that offers environmental science education. Through NatureBridge, Virgin America is also funding shoreline cleanup and preservation projects in California. Additionally, the airline encouraged team members around the nation to donate their time to local cleanup campaigns throughout April in recognition of Earth Day.
Virgin America began offering flyers the ability to offset their carbon footprints in 2008, when founding officer and Senior Vice President Dave Pflieger put the airline on the map as one of the very first airlines in the U.S. to offer passengers the ability to offset carbon emissions via the company's web site--before flying, and via the airline's industry leading in-flight entertainment system-"Red" -- during their actual flight. Since that time, Virgin America flyers have offset more than 15 million pounds of greenhouse gas emissions. Green operations have formed a central aspect of the Virgin America mission since the company stood up its corporate sustainability program in 2007. The airline was the first airline in the U.S. to measure and report its carbon footprint, and its San Francisco HQ building has received LEED certification. Virgin America new aircraft are up to 20 percent more fuel efficient than the industry average.
About David Pflieger
David Pflieger - Senior Airline Executive